Dubai, UAE; June 6, 2017: ENOC Group, in collaboration with Beit Al Khair Society launched a campaign to help the less fortunate families during the Holy Month of Ramadan.
Customers and motorists can donate AED15 for Iftar Saa'em (Breaking fast meals) and AED 20 for 'Zaka'at Al Fitr' at all ENOC service stations across the UAE, including various outlets such as Autopro, ZOOM and Paavo's Pizza. ENOC will also match the total donations collected during the campaign to ensure the availability of meals for everyone during Ramadan.
The agreement signed between ENOC and the Society is part of the Group's commitment towards enhancing community engagement during the Holy Month and is in line with the 'Year of Giving' initiative launched by His Highness Sheikh Khalifa bin Zayed Al Nahyan, President of the UAE and Ruler of Abu Dhabi.
His Excellency Saif Humaid Al Falasi, Group CEO, ENOC, explained: â€œThe Year of Giving was inspired by the values of goodwill and generosity which lie at the heart of the UAE's identity. ENOC has always been at the forefront of giving back to society following the example of the country's founding father, Sheikh Zayed bin Sultan Al Nahyan. Through our partnership with Beit Al Khair, we continue to give back and positively contribute to this great nation. We hope this initiative helps under-privileged families to truly enjoy the spirit of Ramadan and Eid-Al-Fitr.
"Our priority is to enhance the entire customer journey through our stores. To achieve this we are studying strategic partnership opportunities with developers and hotels to identify attractive locations, redefining customer expectations and experience by changing our merchandise mix and exploring newer options of the look-and-feel format. We are evolving as a true convenience store player, and taking ZOOM beyond its original concept as a service station convenience store."
The donation campaign started on the 27th of May and will run during the Holy month of Ramadan.
In addition, Tasjeel has also partnered with Bait Al Khair Society to donate AED 5 from every ViP transaction made during the month of Ramadan.